In our post-digital era, the need for brands’ virtual presence is increasingly emerging. Kettal was the first company in the outdoor furniture market to invest in the digitization of its furniture collections and from there, develop its catalog of photographs with the partial or total support of CGI technology and art. An in-depth analysis of the physical world of their finish samples was the central axis to create all the material in this gallery. 100% CGI images and pictures merged with CGI have helped the staging of Kettal’s new visual universe between 2017 and 2020.
- Project: CGi Catalog 2018-2021
- Client: Kettal
- Year: 2018-2021