The CGI digitization of lighting brands is flourishing and tools and resources are essential to improve production processes and art direction. Leds C4 Group proposed an assignment that was already familiar to us: to fuse digital photography with CGI creativity to be able to place their products in any space they dreamed of. The end result offers a wide variety of technical situations from 100% CGI images to photographs where only one of its products is CGI integration.

• Project: Leds C4 Group
• Client: Leds C4 & Grok
• Year: 2019